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Join Over 50 Million Businesses on WhatsApp – Or Keep Living Under a Rock!

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A vast global network of people is buzzing away on WhatsApp, meaning most of your customers are already there! So, why not join them where they spend most of their day? Why not connect with them on WhatsApp?

 

You might be thinking we’re talking about the WhatsApp Business Application, the one you can easily download from your app store. It’s handy for small businesses, but it has its limitations when it comes to managing large-scale customer interactions. It’s time to think bigger—think WhatsApp Business API. And even bigger—the WhatsApp Business Platform, the ultimate solution for large-scale customer engagement.

Jaw-Dropping WhatsApp Statistics

  • 2.7 Billion Users: WhatsApp isn’t just popular; it’s a global phenomenon with over 2.7 billion active users. It’s the go-to messaging platform for a massive chunk of the world’s population.

 

  • 98% Open Rate: Messages sent via WhatsApp have a jaw-dropping 98% open rate. That’s right—your messages are almost guaranteed to be seen by your customers.

 

  • 70% Message Read Within 5 Minutes: On average, 70% of WhatsApp messages are read within the first 5 minutes. Talk about instant attention! Your customers won’t be left waiting for a reply.

 

  • 50 Million Businesses: Over 50 million businesses worldwide use WhatsApp to connect with their customers. If it’s good enough for that many businesses, it’s definitely worth considering for yours.

Why Choose the WhatsApp Business Platform?

With the WhatsApp Business Platform, you can reach a customer base far beyond your expectations. Imagine handling 300,000 customer queries without breaking a sweat. 

 

The WhatsApp Business Platform makes it possible with an automated WhatsApp Chatbot powered by a robust back-end Customer Engagement Platform.

 

This setup consolidates all your customer interactions on WhatsApp into a single, manageable space. Plus, you gain access to comprehensive analytics to fine-tune your customer engagement strategies.

Entry-points to your WhatsApp Business Platform

The WhatsApp Business Platform allows you to link your website or social media ads to a 24/7 active, automated Chatbot on WhatsApp. This means you can streamline your efforts and ensure your business is accessible to customers around the clock, all through the world’s most popular messaging app. It’s a game-changer for businesses looking to enhance their customer service and engagement.

 

Real-World Use Cases Across International Markets

Banking and Finance in Pakistan

Habib Bank Limited (HBL) leveraged the WhatsApp Business Platform to tackle high call volumes. With over 27 million users, HBL faced challenges with long hold times and customer frustration. By integrating an automated WhatsApp Chatbot, they streamlined customer support, reducing wait times and improving satisfaction.

Healthcare in the GCC

The German Medical Center and Makkah Group of Pharmacies in Ajman, UAE utilized the WhatsApp Business Platform to boost patient engagement. They enabled features like booking appointments, providing store timings, and sharing the locations of nearby doctors, making healthcare more accessible. 

Retail in Global Markets

Unilever Food Solutions used the WhatsApp Business Platform to streamline product ordering, chat support, and product verification. This integration improved customer service and provided a seamless shopping experience across various countries.

Logistics in Pakistan

TCS, a leading logistics company, employed the WhatsApp Business Platform to ensure timely and
safe delivery of packages. They kept users updated with order tracking, billing details, and the location of the nearest express center, enhancing operational efficiency.

Benefits for Businesses Across Borders

Expanded Reach

The WhatsApp Business Platform allows businesses to communicate with customers worldwide, breaking geographical barriers and opening new markets.

Multilingual Support

Cater to a global audience with multilingual support, ensuring language is no longer a barrier to excellent customer service.

24/7 Customer Support

Provide round-the-clock support with automated chatbots, ensuring your customers’ needs are met anytime, anywhere.

Data-Driven Decisions

Leverage detailed analytics to understand customer behavior and preferences across different regions, helping you tailor your strategies for each market.

Ready to Transform Your Business?

If you’re ready to take your business to the next level, the WhatsApp Business Platform is the tool you need. Its capacity to manage vast customer interactions, coupled with automated solutions and powerful analytics, makes it an indispensable asset for any growing business. Don’t miss out on the opportunity to revolutionize your customer engagement. 

Reach out today on [email protected] and start your journey towards unparalleled customer satisfaction and business growth on a global scale.

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Meta Conversations 2024: A look into the Future of WhatsApp Business Conversations!

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“Mirror, mirror on the wall, show us the future of the most popular messaging app of all!”

Meta Conversations 2024 just concluded, with exciting announcements about the WhatsApp Business Platform.

Well, it is no secret how unparalleled the reach and impact of WhatsApp is. Boasting a staggering 3 billion active monthly users worldwide, 600 million daily conversations between individuals and businesses, WhatsApp Business Messaging emerges as a cornerstone for cultivating meaningful relationships in the digital landscape. 

WhatsApp has become an integral part of daily communication for countless users. This vast network presents an extraordinary opportunity for businesses to connect with their audience on a profound level. 

If you missed the chance to get a sneak peek into the future of WhatsApp, at Meta Conversations 2024, don’t worry, we’ve got you covered with all the details right here!

Let’s get into all the features discussed during the event:

Meta Verified Badge: Boosting Business Credibility

Let em’ know you are real!

Say hello to the Meta Verified blue badge! This new feature is already out on the WhatsApp Business App in Brazil, India, Indonesia, and Colombia. It’s all about boosting credibility and giving businesses priority support.

“The Meta Verified badge is a game-changer for small businesses, offering them a level of trust and recognition similar to Facebook and Instagram,” said Luciano Huck, during the event. 

A verified badge boosts your credibility, making it easier to win over and keep customers. Plus, you’ll receive faster, more efficient support from WhatsApp, helping your business run smoothly and efficiently.

WhatsApp Voice API: Bridging the Communication Gap

Have you ever tried to book an appointment at your favorite salon, only to be frustrated by the lack of a convenient way to call? Soon, you won’t have that problem—WhatsApp is introducing voice calls on the WhatsApp Business Platform, for larger businesses.

“Voice calls on WhatsApp will enhance the customer experience by enabling direct, live conversations,” says Stephanie K. Johnson, Product Leader at Meta.

Voice calls are going to be perfect for high-consideration purchases, providing the direct, live interactions that complex sales processes thrive on.

Initially available for inbound calls, this feature will allow customers to contact businesses directly via Voice APIs for support. A calling icon will be visible on Business Profiles, alongside template messages informing customers of this new calling option.

This shift from traditional phone calls to WhatsApp voice calls will enhance the overall customer experience, simplify closing sales, and eliminate the need for additional tools.

WhatsApp Flows: Simplifying Customer Interactions

WhatsApp Flows is getting some cool new upgrades! New components like calendar pickers and media uploads are here to simplify appointments, registrations, and onboarding processes.

“The new components in WhatsApp Flows will simplify interactions and enhance user experience,” noted Janet Brigada. These updates are set to make life easier for both businesses and customers, streamlining everything from booking to information sharing.

Now, this is huge because it’s all about making life easier and getting things done smoothly. Your customers can book appointments, upload documents, and finish registrations right within the app—no hassle. And for you, automating those everyday tasks means more time for the important stuff and a smoother operation overall.

WhatsApp Group Chats: Collaborative Customer Engagement!

Emails? Slack? Who needs them when you’ve got WhatsApp Group Chats! Businesses will soon be able to create group chats and invite customers to join, a feature still in its exploratory phase that promises to keep everyone in the loop within a single chat thread. 

“Who needs email when you can have group chats on WhatsApp?” said James Detmer, Director of Product Management at Meta. Imagine reducing email overload and managing all your group interactions in one place. 

This feature could revolutionize customer interaction of businesses utilizing CPaaS platforms, by keeping multiple stakeholders in the loop, streamlining project management, and enhancing collaborative communication. 

Additionally, it could boost customer engagement by creating community-driven group chats, providing a platform for users to share feedback and ideas, thereby enhancing customer loyalty.

AI Enhancements: The Future of Automated Interactions!

AI is about to revolutionize your WhatsApp experience! Meta has unveiled a series of AI-driven updates designed to make your interactions smarter and smoother:

First up, we have AI Assistants for the WhatsApp Business App. Picture this: AI agents stepping in to chat with customers, offering support and making transactions seamless. Right now, it’s in a closed alpha phase with a select group of businesses.

Then, there’s AI for Click-to-WhatsApp Ads. Imagine having AI on your side to craft ads that truly hit the mark, optimizing content and targeting for maximum impact. It’s like having your own advertising agency right there on WhatsApp!

Last but not least, AI for Message Delivery. This means your messages will become even more relevant and timely, ensuring you receive communications from businesses that truly matter to you.

James Detmer, Director of Product at Meta, sums it up perfectly: “AI is changing the game for how businesses connect with customers, making interactions more efficient and personalized.”

So why is this such a big deal? Well, think about efficiency—imagine automating customer interactions to cut response times and boost service quality. And let’s not forget about personalization—getting content that’s tailored to your interests and needs, enhancing your overall experience and satisfaction.

There’s More!

Other than all of the above, there is more that Meta has to uncover on the WhatsApp Business Platform:

One-Tap Authentication:

Logging in just got easier! Customers can now log in with a single tap on iOS or automatically on Android devices, enhancing ease of access.

WhatsApp Templates Library:

Meta introduced a template library accessible through WhatsApp Manager, making template creation a breeze. These templates will have fixed elements and variables, perfect for various business needs.

WhatsApp Payments:

Building on its success in Brazil, WhatsApp is integrating support for PIX, Brazil’s popular payment platform. Future expansions to other payment methods and regions are on the horizon, making transactions smoother for businesses worldwide.

Interoperability:

Soon, businesses will be able to use the WhatsApp Business App and the WhatsApp Business Platform simultaneously. No need to switch numbers—just smooth operations.

Meta is dedicated to training its AI models to enhance businesses’ efficiency in response times and optimize lead generation, sales, and customer support through the application of their Large Language Model — LAMA3. 

In a Nutshell:

Meta’s latest innovations are poised to revolutionize business and consumer interactions on WhatsApp. Bid farewell to traditional communication methods with exciting updates like voice calls and group chats, while AI enhancements and verification badges sprinkle a touch of magic, enhancing customer engagement and trust.

The future of business messaging shines brighter than ever with Meta’s enchanting developments. Have questions or are eager to explore how these updates can elevate your business? Drop us a message on WhatsApp. We’re here to help you unlock the full potential of these new features and transform your business communication.

Ready to Transform Your Business Communication?

Excited about leveraging the WhatsApp Business Platform to enhance your business now and take it to even greater heights with upcoming features? Reach out to team eocean today and explore the full spectrum of WhatsApp’s potential for your business. Let’s start this conversation today!

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Unlocking the Potential of WhatsApp Business: A Guide to Enhanced Customer Interaction and Revenue Growth

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In today’s digital age, effective communication with customers is paramount for business success. With the rise of messaging platforms, businesses have a unique opportunity to engage with their audience in a more personalized and convenient way. One platform that has emerged as a game-changer in this regard is WhatsApp Business. In this blog, we’ll explore how leveraging the WhatsApp Business Platform can transform your customer interactions, drive engagement, and ultimately boost your revenue.

The Power of WhatsApp Business Platform – Connecting with Customers Where They Are!

WhatsApp boasts an impressive user base of over 2 billion people worldwide. This means that your customers are likely already using WhatsApp on a daily basis, making it an ideal channel for communication. By meeting your customers where they are, you can establish a stronger connection and foster loyalty to your brand.

Source: WhatsApp Users by Country 2024. World Population Review

From Pakistan’s 52.3 million users to Saudi Arabia’s 23.2 million, businesses across the globe are tapping into WhatsApp’s vast reach to connect with their audience. The platform’s appeal extends to the United Kingdom, where 39.8 million users embrace its convenience, as well as to the United Arab Emirates, Malaysia, Singapore, and Bahrain, with millions more actively engaging on the platform. 

These numbers underscore WhatsApp’s universal appeal, offering a seamless communication experience to millions of individuals worldwide, transcending geographical boundaries and fostering connections on a global scale. Here are some benefits of the WhatsApp Business Platform:

  • End-to-End Customer Journeys

One of the key advantages of the WhatsApp Business Platform is its ability to facilitate end-to-end customer journeys. Whether you’re providing customer support, running marketing campaigns, or facilitating sales, WhatsApp offers a seamless way to engage with your audience at every stage of their journey.

  • Global Reach and Accessibility

With WhatsApp available in over 180 countries, businesses can leverage its global reach to connect with customers on a truly international scale. Whether you’re a small local business or a multinational corporation, WhatsApp provides a platform for reaching customers wherever they may be.

  • Privacy and Security

Privacy and security are top priorities for both businesses and customers alike. With end-to-end encryption, WhatsApp ensures that your business messages and customer data remain secure and private, building trust and confidence among your audience.

Why Partner with a WhatsApp Business Solution Provider

Simplifying Integration and Compliance

While WhatsApp offers a wealth of opportunities for businesses, navigating its features and requirements can be daunting. That’s where a WhatsApp Business Solution Provider like Eocean comes in. As an official partner, Eocean simplifies the process of integrating WhatsApp into your customer communication strategies, ensuring compliance with WhatsApp’s policies and providing technical support every step of the way.

Unlocking the Full Potential of WhatsApp

By partnering with Eocean, businesses can unlock the full potential of the WhatsApp Business Platform. From setting up conversational experiences to running cross-sell and upsell campaigns – Eocean provides the tools and expertise to help businesses maximize their engagement and drive exceptional growth.

Leveraging the WhatsApp Business Platform offers businesses a unique opportunity to enhance their customer interactions, drive engagement, and boost revenue. With its global reach, end-to-end customer journeys, and focus on privacy and security, WhatsApp provides a powerful platform for connecting with customers in a more personalized and convenient way. By partnering with a WhatsApp Business Solution Provider like Eocean, businesses can unlock the full potential of WhatsApp and take their customer communication to 

Here is what you can do with the WhatsApp Business Platform with Eocean

Verifying Your Business Account

Establish trust and credibility with customers by obtaining a verified WhatsApp Business Account. This ensures that your messages are seen as legitimate, fostering confidence and trust among your audience.

Utilizing Powerful Entry Points

Offer customers various entry points to initiate conversations, such as QR codes, wa.me links, and Click-to-WhatsApp ads. These options enhance accessibility and engagement, making it easier for customers to connect with your brand.

Enhancing Customer Interaction

Streamline customer interactions with features like quick reply buttons, list messages, and product catalogs. These tools simplify the customer journey, making it easier for customers to browse products, book appointments, and engage with your brand.

Providing Support with Chatbots and Live Agents

Speed up query resolutions and provide instant support with chatbots and live agents on WhatsApp. Whether customers need quick answers or prefer human interaction, these tools ensure a seamless support experience.

Facilitating Payments and Secure File Sharing

Enable seamless payments within WhatsApp and ensure secure file sharing with end-to-end encryption. This allows customers to complete purchases and share important documents with confidence, enhancing their overall experience.

Why Choose Eocean as Your WhatsApp Business Solution Provider?

At Eocean, we specialize in helping businesses leverage the full potential of WhatsApp. With our expertise and omnichannel cloud solutions, we empower businesses to deliver conversational experiences that convert and retain customers. Partner with us to unlock the power of WhatsApp and take your customer engagement to new heights.

WhatsApp Business offers businesses a unique opportunity to enhance customer engagement and drive growth. By leveraging the platform’s features and partnering with a WhatsApp Business Solution Provider like Eocean, businesses can create meaningful interactions that resonate with their audience and propel their success in the digital age.

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Unlocking Eid Prosperity: From Chit-Chats to Checkouts!

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Deepening Customer Relationships with Strategic Marketing Messages, Innovative Channels, and Conversational Experiences

As Eid draws near, businesses worldwide are gearing up to connect with their customers in meaningful ways. Leveraging tools like WhatsApp Business API, SMS Service, and email marketing has become imperative to engage with audiences effectively. In a digital landscape where conversations drive conversions, mastering strategic messaging and innovative channels holds the key to unlocking Eid prosperity.

Ramadan: A Prelude to Eid Shopping Frenzy

Ramadan sets the stage for vibrant Eid celebrations, marking a time of heightened activity and anticipation. With over 2 billion Muslims globally and significant populations in countries like Pakistan and the UAE, businesses have a unique opportunity to capitalize on the festive spirit. 

The surge in mobile and digital usage, particularly in regions like the UAE where 76% favor mobile devices over traditional media, and with over 52.3 million users of WhatsApp in Pakistan highlights the importance of leveraging platforms like WhatsApp to deepen customer relationships.

Crafting Compelling Eid Messages

Crafting personalized messages isn’t just about marketing—it’s about forging genuine connections.

Through the WhatsApp Business Platform, businesses can initiate meaningful conversations, offering exclusive deals and heartfelt greetings tailored to individual preferences. 

Each message becomes a thread weaving together warmth, gratitude, and the promise of a memorable Eid celebration.

Leveraging SMS for Instant Engagement

In the dynamic landscape of digital marketing, SMS emerges as a powerful tool for instant engagement.

 With ad spending in the SMS Advertising market in Pakistan forecasted to reach US$288.90k in 2024, businesses have an opportunity to reach customers with lightning speed. 

High open rates and rapid responses make SMS the go-to channel for delivering timely greetings and enticing promotions that spark excitement and drive action.

This is how you can enhance your promotional outreach by leveraging SMS to connect with customers directly on their smartphones. SMS stands out as one of the most accessible built-in phone applications, ensuring a high likelihood of visibility among recipients.

Driving Engagement Through WhatsApp

WhatsApp serves as the heartbeat of conversational commerce, offering immersive experiences that transcend traditional messaging. With a substantial increase in messaging app usage, businesses can nurture lasting relationships with their customers by 

providing personalized Eid greetings, round-the-clock support, and seamless transactions. 

Here, conversations aren’t just exchanges—they’re experiences crafted with care and empathy. 

 

Boost your promotional efforts by utilizing WhatsApp to reach out to your customers directly on their smartphones. With its widespread usage and high engagement rates, WhatsApp offers an excellent platform to ensure your messages are seen by your target audience

Nurturing Relationships with Email Marketing

Amidst the hustle and bustle of Eid preparations, email marketing remains a cornerstone of connection.

By delivering value-added Eid-themed content, businesses can foster long-term relationships that extend beyond the festive season. 

From recipes to exclusive offers, email marketing provides a platform to engage customers and spread the joy of Eid.

Emails are a powerful tool to connect with customers directly in their inboxes. With its widespread usage and high open rates, email remains one of the most effective channels for reaching your audience. Craft compelling messages and offers to ensure visibility and engagement among recipients.

Turning Conversations into Checkouts

Conversational commerce empowers businesses to seamlessly transition from chit-chat to checkout, integrating AI-driven chatbots or even a product catalog to make shopping earlier and facilitate transactions.

From personalized product recommendations to post-purchase engagement, every interaction becomes an opportunity to delight customers and foster loyalty. 

Using Chatbots for Customer Support During Eid Preps!

During Eid holidays, many businesses reduce customer support hours, leading to challenges for customers. However, incorporating chatbots into customer support strategies can mitigate these issues. 

Chatbots can efficiently handle queries related to order delivery statuses or issues with delayed deliveries, providing round-the-clock assistance even during reduced business hours. 

By leveraging chatbots for 24/7 customer support, businesses can enhance customer satisfaction and streamline operations, ensuring a seamless shopping experience throughout the Eid festivities.
This is how you can revolutionize your customer support experience by integrating WhatsApp chatbots to resolve queries instantly. With their round-the-clock availability and rapid response times, chatbots ensure seamless assistance for your customers, enhancing satisfaction and streamlining operation and elevating your customer service game with unparalleled support throughout the day.

Business Benefits and Growth Opportunities

Mastering conversational experiences during Eid unlocks a treasure trove of benefits, from increased engagement to streamlined transactions and long-term growth.

Success stories from brands like Sana Safinaz and Sapphire highlight the transformative power of conversations in driving business growth and fostering lasting relationships.

As Eid approaches, businesses have the opportunity to infuse their celebrations with conversational magic. Let’s embrace the spirit of Eid, engage with our customers, and make this season one to remember!

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e.ocean at Future Banking Summit 2021

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E Ocean exhibited in “Future Banking Summit 2021”, 19th International Conference & Exhibition on October 21, 2021, held at PC Hotel, Karachi. e.ocean was one of the sponsors and also designed a highly sophisticated chat-bot-supported digital registration process for Total Communications’ organized Baking Summit. 

Held in partnership with the Ministry of IT & Telecom and Pakistan Software House Association for IT and ITES, the summit was attended by the entire financial sector of the country as well as prominent international and local technology players. This summit brought together the most advanced ways of digital transformation, digital proposition offering, growth mindset of the banking industry, digital skills’ improvement of bankers, and Fintech outcomes through bank partnerships. 

e.ocean’s participation was a part of the inception process of the Future Banking Summit. e.ocean developed a chatbot for registrations on WhatsApp which routed QR scanning participants to a WhatsApp business account, through which we managed and disseminated all the event updates, speaker updates, and banking summit’s schedules and notifications. 

e.ocean also exhibited its most advanced and communication industry disruptive solutions to the visitors and increased their awareness of what services are being provided to the business.

CEO, Mr. Asif Jafri was also one of the speakers at the event. He talked about how digital communication and digital transformation are crucial for financial institutions while acknowledging e.ocean’s efforts towards supporting the banking industry is going digital as well as e.ocean’s contribution in helping businesses achieve their desired digital transformation ambitions. 

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What Functions Can WhatsApp Business API perform to improve your customer experience?

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Do you wish to strengthen your support channels and improve your customers’ shopping experience? Then, hop on the bandwagon of having direct dialogues with your customers in real-time. Enable your customer support teams to engage with your customers in real-time and reduce a significant handling time for customer requests through WhatsApp Business API provided by e.ocean. 

WhatsApp Business API is seamlessly integrated into your business’s communication channels by e.ocean’s support, and here are some essential functions this powerful communication tool can perform to improve your customers’ shopping experience. 

  1. Respond to client inquiries

Every day, your business receives a flood of customer inquiries regarding the services or products you sell. Although customer service representatives may find it challenging to cater to all the requests and complaints, with the help of WhatsApp Business API, all of your most frequently asked questions can be addressed and sent to the customers who have chosen to receive notifications from your WhatsApp account. As a result, the customer service team can focus more on other critical tasks.

  1. Suggest products to your customers

E-commerce businesses and brands can now use WhatsApp to help their customers find the right products that fit their needs. Customers can directly easily connect to your company and communicate their needs. e.ocean helps your business set up automated responses to display relevant products and services as per consumers’ needs with the help of images and videos. Being an innovative communication tool, the WhatsApp Business API will also help filter and recommend more products to the customers based on their search and purchase history. 

  1. Offer delivery updates

As soon as a customer places an order, your business will be fully equipped to share real-time delivery information with them via WhatsApp until the order reaches their doorstep. This communication channel allows you to reach out to your customers for marketing purposes and enables the consumers to reach out to your business for placing orders deliveries by connecting them to the support team right away. 

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