Chat apps have become the most popular way to communicate with friends, family, colleagues, and businesses.
CHAT APPS HAVE BECOME THE MOST POPULAR WAY TO COMMUNICATE WITH FRIENDS, FAMILY, COLLEAGUES, AND BUSINESSES.
But one app dominates our daily lives – WhatsApp the most widely used chat application on the globe!
In this post, we have compiled a list of all important WhatsApp statistics that you should be aware of in 2022, if you want to explore this chat app potential as part of your company’s communication strategy.
How many people use WhatsApp?
WhatsApp currently has more than 2 billion users worldwide up by almost 1 billion users in 2016 increasing at half a billion every two years. Could we be bold and predict that by 2027, the number of WhatsApp users could be 3 billion users (given their previous track record)?
WhatsApp is the most popular messaging app
In terms of popularity, WhatsApp is the world leader snagging the top-messaging app spot in 53 countries, 27% of the world and 59% of this dataset. WhatsApp easily outperforms Facebook Messenger (1.3 billion) and WeChat (1.2 billion) in terms of monthly active users.
Excluding China, 69 percent of internet users use WhatsApp.
WhatsApp App downloads
Last year, there were 600 million downloads of WhatsApp making it the most downloaded application under Facebook.
The number of WhatsApp’s app downloads is even higher than some of its closest rivals: Facebook Messenger and Telegram.
WhatsApp App availability
WhatsApp, a truly global platform is available in 180 countries and in 60 languages. It enjoys the highest market penetration in the Netherlands (85%), Spain (83.1%), and Italy (83%).
WhatsApp average time spent
During 2021, users worldwide spent approximately 18.6 hours using WhatsApp per month.
Over 100 billion WhatsApp messages are sent and over two billion minutes are spent on WhatsApp voice and video calls every day.
WhatsApp Business Users
In just one year after WhatsApp launched its B2B initiative, WhatsApp Business, it clocked up more than 5 million business users.
WhatsApp for Customer Support
In 2020, 62 percent more companies compared to the previous year used WhatsApp for their customer service communication.
WhatsApp for Business Messaging
More than 175 million people worldwide interact or send a message to a business via WhatsApp.
In contrast to SMS and Emails, WhatsApp API messages have a robust 99% open rate , meaning that of every 100 messages sent 99 messages are read and, and even better the response rate is just less than 50%.
These powerful statistics prove just how valuable WhatsApp messaging is to your business to help you reach even more people via their preferred channel.
To learn how to leverage WhatsApp as a differentiated channel in your business and start talking with your customers seamlessly, contact us today.